LaLa Land [Media Meditation 3]

I like blogging about blogs. One of my favorite blogs is StoolLaLa, written by a worker named Jenna from Barstool Sports.

The blog is a compilation of everything wonderful about the Internet. StoolLaLa mainly contains YouTube videos that have gone viral, or go viral because of the blog. Under each YouTube video, Jenna writes her own personal reaction to the video. She is sarcastic, straight forward, and hilarious.

She also creates her own YouTube videos each Wednesday, and has a vlog channel.

Here are three of my favorite videos she has created:







Now, to dive into the Power Tools...

The Brain:
This blog appeals to the limbic brain because of all the videos. It's a very visual based blog. It also appeals to the neocortex because of how Jenna analyzes the videos.

Shifts:
StoolLaLa uses several different shifts. First, it is an aesthetic shift. The blog is a perfect example of convergence on the Internet. It takes outside items, like YouTube videos, and puts them all onto one place. The website also represents the company Barstool Sports, and has all the Barstool information on the blog.

It is also a personal shift. Personal shifts are about a medium going from personal to participatory. The blog is very interactive. Jenna actively recruites people to send her any tips about things on the Internet that need to be shared. You can reach her on her Twitter account, Facebook fan page, and through tips@stoollala.com.

This is also a technological shift. The blog is on the Internet, using videos from the Internet, connecting with people on the Internet.

Principles:

This definitely touches on individual meaning. It is from the perspective of one girl, but there is also a spot for people to comment on what they think. Not everyone is going to like a video, or analyze it the same way as the writer, Jenna, but they have a place to express their thoughts on the blog.

It is also an emotional transfer. The blog is very geared towards the limbic brain, and it is trying to get people to engage their emotions. Most of the videos are funny, or cute, so they make people laugh.

Persuasive Techniques:

Humor is the main persuasive technique used here. The blog text written about the videos are normally sarcastic and meant to be funny. The videos are almost always funny.

Beautiful people is also used. The girl who writes the blog also is a dancer and models.

In contrast, plain folk is also constantly used for this blog. Jenna has her masters degree, and is completely broke from paying off student loans. She makes this clear on an everyday basis. She also has a UStream on her blog, where you are essentially "hanging out" with her. On the UStream she does normal Friday night things, like playing drinking games with her friends. It makes her easy to identify with.



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